Entrance way is Midcentury Modern style inspired with use of a number of different materials including metals and woods and monotone Adidas colors of dark greys, signature Adidas black strips with hints of gold. The entrance way is designed to look modern, yet reflect the past.
The front portion of the retail space is a museum inspired experience, focusing on Adidas's origin products and how their current products became what they are today. From the Sabra soccer shoe, to the cultural pop phenomenon of Run DMC outfitted in Collegiate jackets. This experience is designed to excite consumers about Adidas's history, all while looking ahead in the future.
The second portion of this retail space is a look toward Adidas's future. This space features a futuristic inspired experience with hints of Mid Century Modern to reflect the front museum space. In this futuristic space consumers can look at sustainable products including the Future Craft Loop; a shoe designed to be recycled as well as upcycled shirts and apparel. This space is designed for points of interaction between consumers and the environment. Featuring a shoe display designed to be rotated by customers to reveal newly released shoes and colorways.
